I’m Tatu Ritanen, a designer, and this is my personal portfolio.
I’m a full-stack designer with 25 years of experience creating digital products, services, and brands for companies of all sizes – from early-stage startups to global enterprises.
My work spans customer experience, product and UX/UI design, branding, and digital concepts across diverse industries.
I combine design thinking with business strategy, and today, I also use generative AI to make smarter, faster, and more impactful design decisions.
I love to design products that are functional and beautiful.
What do I actually do?
I’m a strategic designer with hands-on capabilities, leading design projects from insight to execution. I conduct user research, facilitate workshops, shape strategy, design journeys and prototypes, and build beautiful, functional UIs.
I create brand identities, design systems, and go-to-market assets—and advise on product direction and innovation.
I love working on meaningful challenges where smart design meets purpose and impact.
Hire me as
Lead Product/UX/UI designer
From zero to launch or scaling existing products.
Senior Creative
Brand development, visual storytelling & design across platforms.
Creative Advisor
Strategic design audits, concept validation & design direction.
Professional history
Mucho Mojo
Founder / Lead Designer (2014-Present)
My role: Project leader, Creative Director, Lead Designer (UI/UX/Brand), Concept designer and Workshop master
Bottom line: My freelance work
Ritanen, Kormano & Co
Co-founder / Lead Designer (2016-Present)
My role: Project leader, Creative Director, Lead Designer (UI/UX/Brand), Concept designer and Workshop master
Bottom line: Design studio I co-own
Groweo
Head of Design (2023-2024)
My role: Senior UI & UX Designer
Bottom line: As a hired gun for software design & development project for couple of months
Block
Partner / Lead Designer (2022-Present)
My role: Advisor, Creative Director, Lead Designer (UI/UX/Brand) and Concept designer
Bottom line: An advisor and service designer for a start-up
Think Helsinki, think!
Co-founder / Lead Designer & Creative (2015-16)
My role: Lead Designer (UI/UX/Brand) and Concept creator
Bottom line: An event of science and critical thinking (plus standup comedy) and a passion project
Eventmore
Partner / Lead Designer & Creative (2014-18)
My role: Lead Designer (UI/UX/Brand) and Concept designer
Bottom line: An event service start-up
Pluto Finland
Lead Designer (2013-14)
My role: Lead Designer (UI/UX/Brand), Concept designer and Workshop master
Bottom line: Brand & phenomenon maker
Alma 360
Concept Designer (2010-13)
My role: Concept designer, Project leader, Lead Designer (UI/UX/Brand) and Workshop master
Bottom line: B2B Content & concept unit for Alma Media Oyj
Titanik Helsinki
Co-founder / Designer (2006-10)
My role: Lead Designer (UI/UX/Brand), Concept creator and Project leader
Bottom line: My first design studio
Nitro
Designer (2006-07)
My role: Lead Designer (UI/UX/Brand)
Bottom line: Digital Agency
A4 Media
Designer / Creative Director (2004-06)
My role: Lead Designer (UI/UX/Brand), Creative director
Bottom line: Digital Agency
Helsingin sähköinen toimisto
Digital Concept Designer (2002-04)
My role: Concept designer and Lead Designer (UI/UX/Brand)
Bottom line: Digital Agency
Nedecon (Endero / D-Factor)
Designer (1998-2002)
My role: Lead Designer (UI/UX/Brand), Concept creator and Project leader
Bottom line: New media company