About me
I’m Tatu Ritanen, a designer, and this is my personal portfolio.
I’m a multidisciplinary designer with 25 years of experience creating digital products, services, and brands for companies of all sizes – from early-stage startups to global enterprises.
My work spans customer experience, service & product design, branding, and concept design across diverse industries.
At the heart of my approach is Design Thinking: understanding real user needs, exploring ideas through iteration, and shaping solutions that align with business goals. I combine this mindset with strategic thinking and, today, also leverage generative AI to make smarter, faster, and more impactful design decisions.
I love to design products that are functional and beautiful.
Clarity through Design Thinking
I simplify complexity — helping teams see the big picture, align around shared goals, and turn ideas into actionable, user-driven solutions.
Meaningful customer experiences
I design products, services, and brands that connect emotionally and perform seamlessly — creating lasting value for both users and business.
Smarter results
By combining human-centric design with AI-powered tools, I deliver faster insights, sharper concepts, and measurable business impact.
What do I actually do?
I’m a strategic designer with hands-on capabilities, leading design projects from insight to execution. I conduct user research, facilitate workshops, shape strategy, design journeys and prototypes, and build beautiful, functional UIs.
I create brand identities, design systems, and go-to-market assets – and advise on product direction and innovation.
I love working on meaningful challenges where smart design meets purpose and impact.
Hire me as
Senior Service Designer
Service design grounded in real user needs and business goals. From user research and journey mapping to co-creating meaningful, scalable services.
Lead Creative
Brand development, visual storytelling, and design across platforms. Crafting identity systems and visuals that connect strategy to emotion.
Lead Product, UX & UI designer
From zero to launch or scaling existing products. Hands-on with strategy, flows, wireframes, prototypes, and polished UI.
Work history
Mucho Mojo
Founder / Lead Designer (2014-Present)
My role: Project leader, Creative Director, Lead Designer (UI/UX/Brand), Concept designer and Workshop master
Bottom line: My freelance work
Ritanen, Kormano & Co
Co-founder / Lead Designer (2016-Present)
My role: Project leader, Creative Director, Lead Designer (UI/UX/Brand), Concept designer and Workshop master
Bottom line: Design studio I co-own
Groweo
Head of Design (2023-2024)
My role: Senior UI & UX Designer
Bottom line: As a hired gun for software design & development project for couple of months
Block
Partner / Lead Designer (2022-Present)
My role: Advisor, Creative Director, Lead Designer (UI/UX/Brand) and Concept designer
Bottom line: An advisor and service designer for a start-up
Think Helsinki, think!
Co-founder / Lead Designer & Creative (2015-16)
My role: Lead Designer (UI/UX/Brand) and Concept creator
Bottom line: An event of science and critical thinking (plus standup comedy) and a passion project
Eventmore
Partner / Lead Designer & Creative (2014-18)
My role: Lead Designer (UI/UX/Brand) and Concept designer
Bottom line: An event service start-up
Pluto Finland
Lead Designer (2013-14)
My role: Lead Designer (UI/UX/Brand), Concept designer and Workshop master
Bottom line: Brand & phenomenon maker
Alma 360
Concept Designer (2010-13)
My role: Concept designer, Project leader, Lead Designer (UI/UX/Brand) and Workshop master
Bottom line: B2B Content & concept unit for Alma Media Oyj
Titanik Helsinki
Co-founder / Designer (2006-10)
My role: Lead Designer (UI/UX/Brand), Concept creator and Project leader
Bottom line: My first design studio
Nitro
Designer (2006-07)
My role: Lead Designer (UI/UX/Brand)
Bottom line: Digital Agency
A4 Media
Designer / Creative Director (2004-06)
My role: Lead Designer (UI/UX/Brand), Creative director
Bottom line: Digital Agency
Helsingin sähköinen toimisto
Digital Concept Designer (2002-04)
My role: Concept designer and Lead Designer (UI/UX/Brand)
Bottom line: Digital Agency
Nedecon (Endero / D-Factor)
Designer (1998-2002)
My role: Lead Designer (UI/UX/Brand), Concept creator and Project leader
Bottom line: New media company