About me
I’m Tatu Ritanen, a designer focused on digital products, services, and brands.
For over 25 years I’ve helped organizations turn ideas into clear products and meaningful customer experiences — working with companies ranging from early-stage startups to global enterprises.
My work sits at the intersection of product design, service design, and brand thinking. I help teams understand complex problems, define product direction, and shape experiences that connect user needs with business goals.
I combine strategic thinking with hands-on design — from discovery and research to UX flows, prototypes, and production-ready interfaces. Alongside product design, I also design brand identities and experiences.
I increasingly use AI-assisted tools to prototype and build / vibe code early product experiences, turning ideas into interactive concepts much earlier in the process, helping clients explore product direction faster and make better design decisions.
I enjoy working on challenges where design connects strategy, technology, and human needs — turning complexity into products that are clear, functional, and beautiful.
Impact
Clarity
I simplify complex ideas and help teams align around clear product direction.
Coherent experiences
Connecting product design and brand thinking to create intuitive, consistent experiences.
Faster exploration
Using modern design and AI tools to move ideas into tangible product concepts quickly.
I work across the full design process:
User research and discovery
Product and experience strategy
UX flows and journey design
Prototyping and UI design
Brand identity and experience systems
AI-assisted product prototyping
Hire me as
Design lead (product & brand)
Helping teams define product direction and create coherent experiences across product, service, and brand.
Senior / Lead product designer
Leading product discovery, UX strategy, and interface design from early concept to shipped experience.
Work history
Mucho Mojo
Founder / Lead Designer (2014-Present)
My role: Project leader, Creative Director, Lead Designer (UI/UX/Brand), Concept designer and Workshop master
Bottom line: My freelance work
Ritanen, Kormano & Co
Co-founder / Lead Designer (2016-Present)
My role: Project leader, Creative Director, Lead Designer (UI/UX/Brand), Concept designer and Workshop master
Bottom line: Design studio I co-own
Groweo
Head of Design (2023-2024)
My role: Senior UI & UX Designer
Bottom line: As a hired gun for software design & development project for couple of months
Block
Partner / Lead Designer (2022-Present)
My role: Advisor, Creative Director, Lead Designer (UI/UX/Brand) and Concept designer
Bottom line: An advisor and service designer for a start-up
Think Helsinki, think!
Co-founder / Lead Designer & Creative (2015-16)
My role: Lead Designer (UI/UX/Brand) and Concept creator
Bottom line: An event of science and critical thinking
Eventmore
Partner / Lead Designer & Creative (2014-18)
My role: Lead Designer (UI/UX/Brand) and Concept designer
Bottom line: An event service start-up
Pluto Finland
Lead Designer (2013-14)
My role: Lead Designer (UI/UX/Brand), Concept designer and Workshop master
Bottom line: Brand & phenomenon maker
Alma 360
Concept Designer (2010-13)
My role: Concept designer, Project leader, Lead Designer (UI/UX/Brand) and Workshop master
Bottom line: B2B Content & concept unit for Alma Media Oyj
Titanik Helsinki
Co-founder / Designer (2006-10)
My role: Lead Designer (UI/UX/Brand), Concept creator and Project leader
Bottom line: My first design studio
Nitro
Designer (2006-07)
My role: Lead Designer (UI/UX/Brand)
Bottom line: Digital Agency
A4 Media
Designer / Creative Director (2004-06)
My role: Lead Designer (UI/UX/Brand), Creative director
Bottom line: Digital Agency
Helsingin sähköinen toimisto
Digital Concept Designer (2002-04)
My role: Concept designer and Lead Designer (UI/UX/Brand)
Bottom line: Digital Agency
Nedecon (Endero / D-Factor)
Designer (1998-2002)
My role: Lead Designer (UI/UX/Brand), Concept creator and Project leader
Bottom line: New media company